FEATURED WORK

Google: Go Project

Go is one of the world’s fastest growing programming languages. Founded by a handful of internationally renowned coders at Google, Go has quickly gained traction due to the speed, reliability and scalability of the language. Although the project is over seven years old, it has never had an official brand.

Within was asked to develop the brand, including the visual identity, brand voice, market segmentation, messaging architecture, brand guidelines, presentation system, and website UI and UX.

PRESENTATION SYSTEM

Go has over 1 million users with thousands of Go groups, meetups, and  Gopher conferences. Needless to say, having a robust presentation system is essential. Whether a slide deck was needed for a two-person meeting or a two-thousand person conference, the robust set of templates and guides were required to maintain brand continuity and order.